About Prime Square

Prime Square was established with a vision to become a leading international organization. Originally founded as a shipping agency in 1968, the company steadily expanded, building strong business relationships based on trust and excellence. Guided by an enterprising leadership, Prime Square diversified into multiple sectors, including Shipping & Logistics, Supply Chain, Retail, Travel & Tourism, Information Technology, Financial Services, Hospitality & Real Estate, Education, and Manufacturing.

Headquartered in Dubai, Prime Square operates across 60 countries in the Middle East, Africa, the Indian subcontinent, and Asia. With a workforce of over 11,000 employees from diverse nationalities, the company remains committed to innovation, growth, and delivering exceptional value across all its business ventures.

Website: www.primesquare.co

Prime Square – Yes, Your Electronics Destination!

TURNING A CONCEPT INTO REALITY

Since its inception, Prime Square has grown tremendously, achieving key milestones to establish itself as one of the leading powerhouse retailers in the region. The UAE’s first-ever Big-Box electronics concept began its journey with a 15,000 sq ft store in Dubai. Through dedication and perseverance, Prime Square has expanded to 30 stores across the United Arab Emirates, Bahrain, Egypt, and Oman, with more on the horizon.

WIDEST CHOICE, BEST VALUE, TRUSTED SERVICE

With a selection of over 25,000 electronic products and accessories from top international brands, Prime Square is committed to enhancing customer lifestyles. Our distinctive approach has left a lasting impression, making us a household name in electronics retail. We take pride in delivering exemplary customer service, expert product knowledge, and an extensive range of electronics at unbeatable value—all conveniently available in one location.

KEY DIFFERENTIATORS

At Prime Square, we stand by our commitment to customer satisfaction through our unique offerings:

  • 24-Hour Product Availability Guarantee – If a product is unavailable, customers can claim it for free, ensuring peace of mind with every visit.
  • Authorized Products – We guarantee that all our products are fully authorized, preventing post-purchase complications.
  • Best Price Guarantee – Customers always get the best value at Prime Square. If a product is found cheaper elsewhere, we match the price, reinforcing trust and confidence in our pricing.

POSITIVE REINFORCEMENT

Each month, over a million customers visit our stores, experiencing the premium service and ambiance that define Prime Square. Our commitment to excellence has been recognized through various awards and accolades, including:

  • Superbrand (2011-2017)
  • Retail ME 2011: Most Admired Retailer of the Year – Consumer Electronics
  • LG Retailer Awards 2011: Best Support & Best In-Store Display
  • Reseller Awards 2011: Best Retailer of the Year – Vendors & Resellers’ Choice
  • MAF Awards 2011: Anchor Store of the Year & Retailer of the Year
  • Dubai Shopping Festival 2010: Innovation Award
  • Middle East Retail Academy Awards 2009: Best Retailer for Marketing/Promotion & Store Concept of the Year
  • Channel Middle East Award 2009: Retail Company of the Year
  • VAR Magazine 2009: Vendor’s Choice Preferred Retailer of the Year
  • ACER Awards 2009: Power Retailer of the Year

At Prime Square, we are dedicated to delivering excellence, ensuring that every customer enjoys an unparalleled shopping experience.